To build one of Malaysia’s most reputed pharmaceutical and wellness companies, trusted by the medical fraternity and recognized for strong OTC brands, scientific credibility and ethical standards.
To deliver safe, effective and science-backed pharmaceutical and wellness solutions for both medical professionals and consumers, while building trusted OTC brands through innovation, system-driven operations and uncompromising quality.
Datuk Dr. Devan G.P is a progressive leader with over 15 years of experience across sales, marketing, business development and strategic expansion within Malaysia’s healthcare and retail ecosystem. An award-winning professional, he is known for converting market complexities into structured, scalable growth platforms.
At Bionova Malaysia, he is driving the establishment of a modern, integrated healthcare retail model—designed to align with Malaysia’s evolving consumer expectations, regulatory environment and pharmacy landscape.
His vision extends beyond commercial growth. He is focused on repositioning pharmacies as frontline healthcare touchpoints—trusted, accessible and outcome-driven. Through strategic collaboration, digital enablement and ecosystem thinking, he is working towards building a unified, future-ready pharmacy network across the country.
With a strong emphasis on innovation and partnerships, Datuk Dr. Devan aims to shape Bionova Malaysia into a high-impact healthcare platform that delivers long-term value to patients, professionals and partners.
Suddhir Jain is the Founder Director of Bionova India and a key strategic force behind Bionova’s expansion into Malaysia. With over two decades of deep expertise in pharmaceutical, nutraceutical and cosmeceutical formulation development, he brings a strong technical and research-driven foundation to the business.
His core strength lies in translating scientific concepts into commercially viable, differentiated products that align with global standards. As Bionova expands into Malaysia, his focus is on integrating advanced formulation science with local market needs—ensuring relevance, efficacy and scalability.
Bionova operates as an application-based research and formulation company, driven by innovation, clinical positioning and precision development. Through this approach, Suddhir Jain is enabling the creation of a robust product pipeline tailored for Malaysia and the broader ASEAN region, reinforcing Bionova’s position as a science-led, future-oriented healthcare brand.
We at Bionova, are committed to delivering safe, effective, and reliable pharmaceutical products that meet or exceed the highest standards of quality and regulatory compliance. Our commitment to quality extends throughout our organization, from research and development to manufacturing, packaging and distribution.
We will achieve this commitment by:
At Bionova, quality is not just a priority, but a core value that guides everything we do. We are dedicated to continuous improvement and innovation and we strive to exceed the expectations of our customers and stakeholders.